Edge’s Dynamic Display at the Dubai Air Show 2023
Space Type:
Exhibition Stands
Content Types:
Digital Branding
Show
Technology Types:
Data Content System
Immersive
Led Screens
Content
Alt Enter x Edge's Dynamic Digital Showcase
For the Dubai Air Show, Alt Enter and Edge worked together to create a visually captivating experience. The central feature was a large, 50-meter transparent LED screen at the front of the stand, reminiscent of the previous year's design but adapted for the current exhibition space. Our content strategy focused on product-focused videos and idle mode visuals, displayed using 3D models provided by Edge. This approach allowed for optimal display of product names, specifications, and key details in a visually engaging manner.
Technology
Advanced Technical Aspects of the Display
1. Transparent LED Screen: A 50-meter centerpiece at the front of the stand, providing a broad canvas for product showcases.
2. Content Playback: Efficient content playback through the use of small laptops, tailored for this purpose.
3. Customization Flexibility: Utilization of high-quality LG panels to ensure adaptability for different display sizes and shapes as requested by Edge.
4. Real-Time Visuals & Data Integration: Focus on creating dynamic, data-driven narratives to highlight the advanced nature of Edge's products.
5. Indoor and Outdoor Screen Setup:
Facade Arch Transparent Screen: Displayed EDGE branding, idle loop with 3D-generated models of EDGE products, and the Show Element.
Signing Screen: Showcased a video of the outdoor stand and company logos during signing ceremonies.
L-shaped Screen: Played idle loop and Show Element.
Inner and Outer LED Screens: Showcased EDGE product videos and idle loop, activated with the Show Element.
Product Display Screens: Dedicated displays for various EDGE products, including Ventuz-generated spec videos and real-life testing footage.
6. The Show Element: Played every hour, featuring a showcase of the EDGE brand and products, accompanied by a custom-mixed, intense soundtrack.
7. The Idle Loop: Displayed 26 3D-generated models of EDGE products in various terrains, with key specs and selling points.
8. Product Information Display: Included a video section, specs section with product information, and a text bar with key selling points on dedicated screens.
Looking for similar content and technology for your next exhibition? Get in touch with Alt Enter today!
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