The Artistic Footprint: Loewe's Interactive Technology Experience
Space Type:
Activation
Content Types:
Digital Art
Social
Technology Types:
Motion Sensors
Content
Alt Enter x Loewe's Kinetic Canvas Experience
Alt Enter's collaboration with Loewe, Pardgroup and AKQA transformed the Mall of the Emirates into a dynamic fusion of fashion, art, and technology. The 'Cloudtilt' collection, created with On, featured an interactive floor that turned footsteps into vibrant art. As visitors walked, their steps left digital brushstrokes, turning the floor into a blooming canvas. This engaging installation captured the essence of Loewe's innovative spirit, inviting guests to co-create a masterpiece with their movement.
Technology
The Interactive Canvas
Motion Detection Chips: Activating visual effects upon movement.
Interactive Floor: A responsive digital platform that captures step pressure, movement, and direction.
Real-Time Visuals: Generates dynamic color trails, pixelation details, and organic patterns like ripples.
Organic Blending Techniques: Blends visual effects seamlessly to create an immersive experience.
Customizable Visuals: Tailored effects including color trails and cloudy waves, emphasizing Loewe's design ethos.
Looking for similar interactive content and technology for your exhibition? Get in touch with Alt Enter today!
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